About Alkina Inc.

---

Our Mission 

At Alkina Incorporated, we have devoted ourselves to products that stand out from the rest. We source all-organic ingredients, adhering to strict production standards and backing up our entire catalog with impeccable service. The Alkina Incorporated brand should be, first and foremost, a brand fit for true royalty.

Our Vision 

Viewing all of our customers as kings and queens, we at Alkina believe that beauty, hair care, and skin care can do more for people. We want to stand up for the high-quality ingredients we know people ought to expect from these products and the satisfying, friendly service that they would hope to find. Through everything we do as a brand, we give back to others. Our vision is of a world where people can be happy and feel respected.

When you look at yourself in the mirror, you should feel wonderful about the person looking back at you. Bad days may seem inevitable from time to time, but instead of keeping us down, they should serve to wake us up to all of our potential and everything that we can do to highlight our natural beauty. Alkina Incorporated is a brand that is unwavering in positivity, celebrating the beauty of every person, and also adamant about working toward real results, making improvements to people's appearance through gentle, all-organic skin, hair, and spa products, in addition to jewelry, lashes, and other accessories.

Alkina Incorporated draws on a long tradition of farming and natural beauty, dating back to our founder's childhood in Alabama, where she learned early on the satisfaction there was to find in farming the great outdoors. We salute those who share our passion for all-organic products, and we have made it our mission to support you. If you already feel confident in your life but you sense that there is something more you could be doing for yourself, we want to be there for you. Our goal is to guide our customers toward undeniable, sustainable beauty drawn from the earth, not from chemicals.

Serving all adults, we think of our customers as kings and queens. This perspective drives all of our decision-making processes, from ingredient sourcing to after-sale service. We want our customers to feel pampered when they have chosen to shop with Alkina Incorporated, and we want to express beyond any doubt that we value their business. Knowing that there are other options in the beauty market, we are distinguishing ourselves through the unbeatable quality of our products and the attitude that we have to match them. To us, natural ingredients and friendly, attentive service go hand-in-hand, both befitting the expectations that we know our customers have of us.

The Alkina Incorporated label stands for beauty, skin care, and hair care done differently. We want to move away from the status quo and do more in this field, offering our customers an alternative to the generic products they see on supermarket shelves. For people who go looking for something more, who believe that they should have options when it comes to their beauty products, we are the brand of choice, a world-class business based on a simple premise – giving people what they want and putting smiles on their faces.

We believe in the inherent value of giving back to the world. A sale is never only a sale: it is a vote of support for a brand. We take these votes of support seriously, and we aim to do right by them. Any time someone has chosen Alkina Incorporated, we are determined to live up to their greatest hopes for what all-organic beauty, skin care, and hair care products can be. Our vision is not only of great products and business success but of long-term satisfaction and meaningful relationships. We want people to think of the Alkina Incorporated brand as part of who they are.

The ideal Alkina Incorporated customer recognizes that there is a wide gap in value between run-of-the-mill beauty, skin care, and hair care products and products that feature all-organic ingredients. Thinking of the word "organic" as something related to principle, they seek out products like the ones that we offer through Alkina because they want to be a part of the movement that we are championing. They want the world at large to experience a shift in consciousness and return to its natural roots, to prize and cherish the earth for all its majesty and to appreciate all of the gifts it has to give us, from single pieces of produce to looming fields. These are all images that Alkina

Incorporated can call to mind during targeting efforts. Confident, our customers walk and talk with a sense of their own sophistication. This is

another key side of the Alkina brand: although we target an audience who embraces all-organic ingredients to the same extent that we do, we also target an audience who thinks of luxury as a value in and of itself. To our customers, "the finer things" are worth a slightly higher price tag. Our customers care about quality more than anything else and understand that higher quality will often entail a higher cost. We approach all of our customers from a place of respect, honoring their uniqueness and their character. When we are speaking to our customers, we acknowledge that they are worthy of our attention and our care. We are willing to go above and beyond for our customers because of the deep respect that we hold for them and because of the connections that we seek to build with them. Instead of trying to drive sales and churn through high revenues, we want to communicate clearly and sincerely with the customers who have chosen to purchase our products, availing ourselves to their needs so that they feel heard. Although we target people of most ages, we are also diligent about finding customers who see the difference in value between our all-organic, top-quality products and the products that fill most supermarket shelves. We aim to differentiate Alkina Incorporated in consumers' minds by carving out a niche audience, forming bonds with people who are excited to find a brand like ours, something that they can tell their friends about and look forward to using every day. Above all else, our targeting at Alkina Incorporated is a matter of empathy. We choose to source organic ingredients. Why? Because we know that they are the better option for our customers. We choose to treat our customers as kings and queens. Why? Because this is the treatment that they deserve. We choose to work harder as a brand to give back, through the quality of our products and our service. Why? Because we believe that this is the right thing to do, understanding that it is what we would want from a brand like ours. Everything that we do, we use our conscience, our "empathy compass," to guide us.